The global pandemic, Covid-19 has forced companies to shut down their offices temporarily, and experiment work-from-home -all across the globe. Amid this challenging situations, one of the biggest challenges for the businesses is to keep their teams motivated and make the most out of it.
It’s probably the time to review your progress/processes and reconsider your marketing strategies. To make things easy for your company, we have listed a few ways to help keep your Digital marketing team motivated and fruitful during the Coronavirus outbreak. Let’s begin!
Train Your Team for Growth
According to a study, most companies spend only 4.7% of the total budget into training of their marketing team. During this challenging situation increase the training budget and train employees especially freshers for the future to make the most out of it.
It will help them understand your company’s long-term goals and become an asset for your business.
Make them Run Campaigns/ create Landing Pages
Keeping motivated means keeping busy. Keep your Digital Marketing team busy in making new online Google Ads Campaigns, coming up with innovative ideas that will work in present scenario, and ask your web designers/developers to create awesome landing pages to generate more leads & traffic.
Your Blog can be a Block-buster
Keep posting on your website’s blog page to rank on Google SERPs. As many companies are on hold, or working in a slower speed with their physical offices closed, you can motivate your Copywriters & bloggers to curate interesting blog posts for your site. It can be anything related to your products/services, or Covid-19 awareness & updates.
You can also share your vision, goals and upcoming strategy to serve your customers better. Ask your digital marketing team to come up with new blog post ideas that can drive more traffic to your site.
Boost Your Marketing team’s Morale
During this uncertain & unfortunate moment, there is a need for businesses to boost the morale of their Work from home employees. You can support team activities that raise morale, for instance, a group video call, a normal audio conferencing, or a weekend game night can do.
Don’t pressurize your team as the time is hard for them too. Appreciate their efforts & dedication, and support them if they need it.
These best practices can really help until we get back on track, & everything gets back to normal.
Improve Customer Service & Brand Reputation
In COVID19 plagued world, consumer trust in both government and businesses had eroded. The companies must use this period to focus closely on their Customer service experience & brand reputation management. Since people are living closely with their families & friends, you can push against that wave by re-establishing trust through customer-centric actions. Here’s where our next & the last point comes into action.
Make Most of Social Media
Believe it or not, it’s the time to utilise Social media to the max. Ask your digital marketing team to use your company’s social media channels & apply SMO best practices to keep your customers up to date. Ask your designers to create publications, posts & banners that inform customers if it is open; talking about the latest discount, status of online order acceptance, or informing about COVID-19 safety measures.
Since people are with their families & are free, your team can also run online surveys through your business’ social accounts & know what works best for your business.
In the end, if you are clueless about performing digital marketing strategies to make the most out of this time, reach out to us anytime, we will be more than happy to help you grow your business.
