In addition, more and more services are providing services to build e-commerce websites for new businesses such as Shopify, BigCommerce, and Squarespace. Today, with the number of e-commerce websites, search engine optimization (SEO) for e-commerce is changing.
Importance of SEO For E-Commerce Sites:
It should be considered that there are still many people who have not paid attention to SEO for e-commerce websites. In addition to increasing your business website traffic, implementing e-commerce SEO will help increase sales and convert passive visitors into your customers.
44% of people who shop online always start buying by searching for products using search engines. Of course, SEO should be your priority in compiling your website to get on your website search engine result pages.
E-commerce SEO Strategy:
For those of you who want to know SEO steps for e-commerce websites, here are the guidelines.
Keyword Research:
As with other types of SEO strategies, SEO for e-commerce should begin with keyword research. Suppose you do not choose the right keywords. In that case, no SEO strategy will work because you will not attract your target audience’s attention. Of course, there are minor differences in the keyword research process for the content of a website and an e-commerce website.
Search Volume:
This is an essential metric in evaluating a keyword. If many people do not use your keywords, it is useless if you use these keywords. Nevertheless, keep in mind that each business industry has a different assessment of search volume. Some industries consider 100 searches a month as a lot. In contrast, some industries consider 10,000 searches as a small number.
Keyword-Product Fit:
Maybe you have found a keyword that has many searches. But these keywords do not necessarily match what you are selling. If you force them to use those keywords, they will surely not help in the conversion process. Make sure the keywords you choose match the products you are selling.
Commercial Intention:
Being in the first place on a search engine result page is actually one of SEO’s goals. However, for e-commerce websites, another factor needs to be considered, namely commercial intent. To view commercial intentions, you can use Google Keyword Planner. Enter your keywords and see the “Competition” column.
‘Competition’ gives you a look at how many people are targeting that keyword. For e-commerce, you should focus on ‘medium’ and ‘high’ competition keywords.
Competition:
This one factor measures how difficult it is for your website to be on the first page of Google search result pages. There are two ways to measure this level of competition.
The first is to use the Keyword Difficulty feature in SEMRush. This feature gives an idea of how competitive a keyword is. The higher the results, the more competitive these keywords rank higher in organic search.
The second way is to target keywords and optimize the pages of your website. You can do this by looking at the first page of Google and see if the first ten results have been optimized for these keywords.
Suppose these pages are not really related to the keywords you target. In that case, you can beat their ranking by creating specially optimized web pages to be relevant to these keywords.
At ThetaClicks – a comprehensive digital marketing company, we work with a combination of specialists and experts with professionalism and experience. We are a presumed name in the business and work with organizations (small, mid-sized, and large). We have a faithful group to assist you at each phase of your marketing campaigns with SEO. Contact us to learn more.
